Horch 8 Bonnet Mascot, Max Krajewski
Max Krajewski
Horch 8 Bonnet Mascot
DE
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Max Krajewski

Horch 8 Bonnet Mascot, 1928


Blatt
23.4 x 17.1 cm
Physical Description
Silver Gelatin Print on baryta paper
Inventory Number
St.F.3974
Acquisition
Acquired in 2020 with funds provided by the Werner Wirthle bequest
Status
Not on display

Texts

About the Work

Shown at a slight tilt against a white background, the metal figure of a winged arrow forms the chief focus of the composition. The emblem belonged to the Horch 8 Limousine, a top-of-the-range automobile. Apart from the bonnet mascot, all we see of the car here is the radiator bonnet itself, in which a landscape with trees is reflected. In this form the photo fulfils a very specific function: the advertising shot exceeds the purely aesthetic representation of the product by staging the bonnet mascot in its modern streamlined version as a symbol of change in society. The image served as a kind of initial at the head of the editorial in the July/August 1929 special issue of the magazine Das neue Frankfurt, devoted to modern transport means. Horch later also manufactured military vehicles for the Wehrmacht.

Work Data

Basic Information

Title
Horch 8 Bonnet Mascot
Photographer
Period Produced
School
Object Type
Physical Description
Silver Gelatin Print on baryta paper
Material
Technique
Label at the Time of Manufacture
Bezeichnet recto unten links in der Fotografie: Handschriftlich: 1238/44
Captions Added Later
Bezeichnet verso oben links auf dem Trägerkarton: Handschriftlich: 14555 c
Bezeichnet verso Mitte auf dem Trägerkarton: Stempel: Horchwerke; Aktiengesellschaft
Bezeichnet verso Mitte auf dem Trägerkarton: Handschriftlich: 1928
Bezeichnet verso unten rechts auf dem trägerkarton: Handschriftlich: Horch & Kühlerzeichen

Property and Acquisition

Institution
Administration
Collection
Creditline
Städel Museum, Frankfurt am Main
Picture Copyright
© Max Krajewski
Acquisition
Acquired in 2020 with funds provided by the Werner Wirthle bequest

Work Content

Motifs and References

Genre
Main Motif
Associated Persons and Institutions

Iconclass

Primary

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Last update

26.01.2023